While some kids might dread going back to school, businesses are celebrating it as their second busiest shopping season of the year next to the winter holidays. According to the International Council of Shopping Centers, this critical period accounts for 16.1 percent of retailers’ annual revenue. Businesses are starting back-to-school campaigns as early as July, with the month reporting 4.6 percent higher sales than last year."
Back To School Marketing
Strategic marketing services that enable colleges and universities to achieve enrollment objectives.
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Back-to-School Marketing - CRM Magazine
"Schools around the country have opened their doors for a new year. For consumers, it’s time to open their wallets to purchase notebooks, computers, and countless other necessities students need as they head back to the classroom.
While some kids might dread going back to school, businesses are celebrating it as their second busiest shopping season of the year next to the winter holidays. According to the International Council of Shopping Centers, this critical period accounts for 16.1 percent of retailers’ annual revenue. Businesses are starting back-to-school campaigns as early as July, with the month reporting 4.6 percent higher sales than last year."
While some kids might dread going back to school, businesses are celebrating it as their second busiest shopping season of the year next to the winter holidays. According to the International Council of Shopping Centers, this critical period accounts for 16.1 percent of retailers’ annual revenue. Businesses are starting back-to-school campaigns as early as July, with the month reporting 4.6 percent higher sales than last year."
Attack on the For-Profit Education Industry
By Mariusz Skonieczny
When the economy is struggling and jobs are being lost, it is not surprising to see people enroll in school to increase their chances of finding employment. This is exactly what happened during the recession. Consequently, for-profit education was one of the best performing sectors in the stock market. The stock prices of companies such as Apollo Group (APOL), American Public Education (APEI), Corinthian Colleges (COCO), Strayer Education (STRA), and ITT Educational Services (ESI) performed very well during this time.
When the economy is struggling and jobs are being lost, it is not surprising to see people enroll in school to increase their chances of finding employment. This is exactly what happened during the recession. Consequently, for-profit education was one of the best performing sectors in the stock market. The stock prices of companies such as Apollo Group (APOL), American Public Education (APEI), Corinthian Colleges (COCO), Strayer Education (STRA), and ITT Educational Services (ESI) performed very well during this time.
Obama Administration Announces New Steps to Protect Students from Ineffective Career College Programs
Today, the Obama Administration released final regulations requiring career college programs to better prepare students for "gainful employment" or risk losing access to Federal student aid. While many career college programs are helping to prepare America's workforce for the jobs of the future, far too many students at these schools are taking on unsustainable debt in exchange for degrees and certificates that fail to help them get the jobs they need or were promised. These regulations are designed to ramp up over the next four years, giving colleges time to reform while protecting students and their families from exploitative programs.
Loading... Symbols: Authors: Shorting For-Profit Colleges: Profiting From the Subprime Arena of the Education Sector
America is experiencing a bubble in higher education. Universities across America will be victim to severe cutbacks, declines in enrollment, and student loan defaults. For-profit colleges such as the University of Phoenix, DeVry, and ITT Tech suffer the greatest risk of anyone outside of Sallie Mae of a student loan collapse.
2011 Symposium for the Marketing of Higher Education
Marriott Michigan Ave
Chicago , IL
11/6/2011 12:00 PM - 11/9/2011 12:00 PM
Interested in Presenting in the 2011 Sympoisum?
Contact Marketing Power
Join Higher Education Marketers from all over the world to discuss cutting edge approaches, new tools and technologies and the hottest trends on the forefront of Higher Education Marketing.
This event focused on what matters most to higher education marketers will cover key learning areas including:
* Using mobile and social media effectively
* New methods of marketing and measurement
* Marketing communications strategy and execution
* Long term planning and future trends in higher education marketing
* Building strong college and university brands
In 2010, over 600 leaders in higher education marketing joined together at the AMA Annual Symposium for the Marketing of Higher Education. Come…. Participate in the tradition.
Full Event Agenda Coming: June 2011
Chicago , IL
11/6/2011 12:00 PM - 11/9/2011 12:00 PM
Interested in Presenting in the 2011 Sympoisum?
Contact Marketing Power
Join Higher Education Marketers from all over the world to discuss cutting edge approaches, new tools and technologies and the hottest trends on the forefront of Higher Education Marketing.
This event focused on what matters most to higher education marketers will cover key learning areas including:
* Using mobile and social media effectively
* New methods of marketing and measurement
* Marketing communications strategy and execution
* Long term planning and future trends in higher education marketing
* Building strong college and university brands
In 2010, over 600 leaders in higher education marketing joined together at the AMA Annual Symposium for the Marketing of Higher Education. Come…. Participate in the tradition.
Full Event Agenda Coming: June 2011
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