While some kids might dread going back to school, businesses are celebrating it as their second busiest shopping season of the year next to the winter holidays. According to the International Council of Shopping Centers, this critical period accounts for 16.1 percent of retailers’ annual revenue. Businesses are starting back-to-school campaigns as early as July, with the month reporting 4.6 percent higher sales than last year."
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Back-to-School Marketing - CRM Magazine
"Schools around the country have opened their doors for a new year. For consumers, it’s time to open their wallets to purchase notebooks, computers, and countless other necessities students need as they head back to the classroom.
While some kids might dread going back to school, businesses are celebrating it as their second busiest shopping season of the year next to the winter holidays. According to the International Council of Shopping Centers, this critical period accounts for 16.1 percent of retailers’ annual revenue. Businesses are starting back-to-school campaigns as early as July, with the month reporting 4.6 percent higher sales than last year."
While some kids might dread going back to school, businesses are celebrating it as their second busiest shopping season of the year next to the winter holidays. According to the International Council of Shopping Centers, this critical period accounts for 16.1 percent of retailers’ annual revenue. Businesses are starting back-to-school campaigns as early as July, with the month reporting 4.6 percent higher sales than last year."